"It often feels as if we can no longer experience anything if we don't first alienate it. In fact, alienation may now be a necessary preface to experience. Anything to close to us bears the label "Objectify and Re-ingest." This mode of handling experience - especially art experience - is inescapably modern. But while its pathos is obvious, it is not all negative. As a mode of experience it can be called degenerate, but it is no more so than our "space" is degenerated. It is simply the result of certain necessities pressed upon us. Much of our experience can only be brought home through mediation. The vernacular example is a snapshot. You can only see what a good time you had from summer snapshots. Experience can then be adjusted to certain norms of "having a good time". These Kodacrome icons are use to convince friends you did have a good time - if they believe it, you believe it. Everyone wants to have photographs not only to prove but to invent their experience. The constellation of narcissism, insecurity, and pathos is so influential I suppose none of us is quite free ot it."
Brian O'Doherty, Inside the White Cube, p.54
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